Effective date: October 22, 2026
Forus, Inc. (“Forus,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information through our websites, including forus.com and try.forus.com, and through our related business interactions. We use the term “personal information” in this Privacy Policy to include “personal data,” “sensitive data,” and similar terms as those terms are defined under applicable state privacy laws.
This Privacy Policy does not cover our collection, use, and disclosure of protected health information in the context of the services we provide to healthcare providers. Such collection, use, and disclosure of protected health information is subject to our business associate agreements with healthcare providers and the corresponding obligations under the Health Insurance Portability and Accountability Act (“HIPAA”). For more information about these practices, please inquire with your healthcare provider.
Information We Collect
We may collect personal information that you provide directly to us, including when you submit a form, request a demo, schedule a meeting, contact us, register for an event, or otherwise communicate with us. This information may include your name, work contact information, practice or company information, job title, specialty, scheduling details, and the content of your communications. We may also collect professional and business information from advertising, analytics, and social-media platforms; events and webinar platforms; referrals; business communications; publicly available sources and business directories; data-enrichment providers; affiliates; and channel partners. This may include work contact information, company or practice information, job title, specialty, location, and engagement information.
Certain state laws classify specific categories of personal data as “sensitive data,” which may include data revealing racial or ethnic origin, religious beliefs, mental or physical health conditions, sexual orientation, citizenship or immigration status, genetic or biometric data processed for identification purposes, precise geolocation data, and data collected from known children. We do not intentionally collect sensitive data through our public marketing websites or otherwise.
Categories of personal information we collect and process (for California residents): In the preceding 12 months, we have collected and processed the following categories of personal information: identifiers; commercial information; internet or other electronic network activity information; approximate geolocation derived from IP address; professional or employment-related information; audio, electronic, or visual information contained in your communications with us; and inferences drawn from the foregoing.
Website Tracking Technologies
We use cookies, pixels, tags, session-replay tools, and similar technologies on our public websites, including forus.com and try.forus.com, to operate and secure our websites, understand how visitors use them, measure and improve our marketing, and support advertising measurement.
These technologies may collect online identifiers; cookie identifiers; browser, device, and IP-address information; pages viewed and actions taken on our websites; referring URLs; advertising click identifiers; approximate geolocation derived from IP address; campaign and UTM parameters; and event dates and times. If you submit a form, we may also collect the information you provide, such as your name, work contact information, practice information, and scheduling details.
Session-replay tools may record visitor interactions with our public marketing websites to help us understand usability and improve the website. We configure those tools to mask form fields and prevent capture of typed form content.
How We Use Information
We use personal information to:
- operate, secure, and improve our websites;
- respond to demo or other business inquiries;
- understand website traffic, performance, form-funnel activity, and visitor interactions;
- measure the effectiveness of our advertising;
- support targeted advertising, remarketing, or lookalike audiences;
- communicate with you;
- administer events and webinars;
- maintain business records;
- manage relationships with prospective and current customers and partners;
- comply with legal obligations; and
- protect our rights, users, and services.
Categories of Providers and Disclosures
We use service providers and third parties in the following categories:
- Necessary technologies: providers that support website hosting, security, consent preferences, forms, and scheduling.
- Analytics technologies: providers that help us understand traffic, website performance, form-funnel activity, and visitor experience, including session replay.
- Advertising technologies: providers that help us measure advertising performance and, where permitted, support targeted advertising.
Our service providers and third parties may include Google Analytics, HubSpot, Contentsquare, FullStory, Google Ads, Meta, Microsoft Advertising, LinkedIn, TikTok, and the providers supporting our website, consent-management platform, forms, and scheduling tools. We may update these providers from time to time.
We may disclose personal information to service providers that support our websites and related business systems, including providers of hosting, security, consent management, forms, scheduling, customer relationship management, analytics, and session replay.
Where permitted by law and enabled through your privacy settings, we may disclose online identifiers, online activity information, device and browser information, IP address, advertising identifiers, and form-submission information to advertising partners to measure advertising, attribute conversions, and support targeted advertising, remarketing, or lookalike audiences. These disclosures may be considered a “sale” or “sharing” of personal information under certain state privacy laws.
We may also disclose personal information to our affiliates; professional advisers, such as attorneys, auditors, accountants, consultants, and insurers; law enforcement, regulators, courts, and other government authorities; parties involved in actual or prospective corporate transactions, financings, reorganizations, bankruptcies, or asset sales; business and channel partners; event and webinar providers or sponsors; and other parties at your direction or with your consent. We may also disclose personal information where reasonably necessary to comply with law or legal process, investigate or prevent fraud or security incidents, enforce our agreements, establish or defend legal claims, or protect the rights, property, or safety of Forus, our users, or others.
Categories of personal information sold or shared (for California residents): In the preceding 12 months, we have sold or shared for cross-context behavioral advertising the following categories of personal information with advertising partners: identifiers; internet or other electronic network activity information; device and browser information and IP address; approximate geolocation derived from IP address; and form-submission information.
We do not sell sensitive data or biometric data. We do not knowingly sell or share the personal information of consumers under 18 years of age.
Your Privacy Choices
You may manage available optional tracking choices through the Cookie Settings or Your Privacy Choices link in our website footer. You may also be able to control cookies through your browser settings. Blocking cookies may affect certain website functionality.
We treat a supported Global Privacy Control signal as a request to opt out of the sale or sharing of personal information and of the processing of personal information for targeted advertising.
Privacy Rights and Requests
Depending on your state of residence, you may have rights to request access to, correction of, deletion of, or information about our processing of your personal information, and to opt out of certain targeted advertising, sale, or sharing activities.
Depending on your state of residence, you may also have the right to:
- confirm whether we process your personal information;
- receive a portable copy of certain personal information;
- limit or opt out of certain uses and disclosures of sensitive personal information or sensitive data;
- opt out of profiling in furtherance of decisions that produce legal or similarly significant effects;
- obtain a list of the specific third parties to which we have disclosed your personal information or, where we do not maintain that information in a format specific to you, a list of the third parties to which we have disclosed any consumer’s personal information; and
- appeal our decision regarding your privacy request.
To submit a privacy request, contact us at privacy@forus.com.
You may also submit a privacy request through our web request form at https://try.forus.com/privacy-request or call us at (855) 826-5902.
We may need to verify your request before responding.
If we deny your privacy request, you may appeal the decision by emailing privacy@forus.com with “Privacy Request Appeal” in the subject line. We will review your appeal and respond within the time required by applicable law.
Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf. An authorized agent may submit a request through the same methods available to consumers. We may require the authorized agent to provide proof of authorization and may separately verify your identity before fulfilling the request.
We will not discriminate against you for exercising any of your privacy rights. We will not deny you goods or services, charge you different prices or rates, or provide you a different level or quality of goods or services solely because you exercise a privacy right under applicable law.
Data Retention
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, to meet legal obligations, resolve disputes, and enforce our agreements.
Retention periods vary based on the type of information, the purpose for which we use it, our legal and contractual obligations, and the need to maintain records or protect our rights. We use these criteria to determine how long we retain each category of personal information, and we do not retain any category for longer than is reasonably necessary for the disclosed purpose for which it was collected.
Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Minors’ Data
Our public marketing websites are not directed to children under 13, and we do not knowingly collect personal information from anyone under 18. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take steps to delete it as required by applicable law.
In addition, where required by applicable state law, we will not process the personal data of a consumer we know or reasonably should know is between the ages of 13 and 16 (or such other age threshold as specified by applicable law) for purposes of targeted advertising or sale of personal data, or for profiling in furtherance of decisions that produce legal or similarly significant effects, unless we have obtained consent.
Patient Pages
Our patient-facing page at forus.com/patients is configured not to use optional analytics, advertising, session-replay, or marketing technologies. Necessary technologies used to deliver, secure, and operate that page may remain. Information collected on patient-facing pages is subject to the Health Insurance Portability and Accountability Act (“HIPAA”), based on our agreements with healthcare providers.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the Effective Date above, which also reflects the date this Privacy Policy was last updated. Where required by law, we will provide additional notice or obtain consent.
Contact Us
If you have any questions about this Policy, please contact Forus at:
Forus, Inc.
73 Spring St., #3A
New York, NY 10012
Email Address: privacy@forus.com